If you’re running a business and website in Bangkok, Thailand, you may have noticed the “Mark as Pillar Content” option in WordPress plugins like Rank Math or Yoast SEO. Many businesses ignore this feature, but for those who want to rank higher on Google, especially in competitive markets like Bangkok, pillar content is a must.
Pillar content (sometimes called cornerstone content) is a long, detailed, and authoritative article that covers a broad topic and serves as the main hub for related subtopics. Think of it like a central station where all your topic-related articles (cluster posts) connect. For example:
A digital marketing agency in Bangkok might write a pillar post: “The Ultimate Guide to SEO in Thailand.”
Cluster posts could include:
Here’s how it functions in 4 simple steps:
If you use SEO plugins like Rank Math or Yoast SEO, you may have noticed the option to “tick” pillar or cornerstone content. Here’s why you should always mark it:
Choosing the right tools matters, especially if you’re serious about ranking in Bangkok’s competitive markets:
For local businesses, including website design companies, SEO agencies, and digital marketing agencies in Thailand, pillar content is a powerful SEO strategy:
Let’s say you run a website design company in Bangkok. Here’s how you can structure pillar content:
Pillar Page: “Complete Guide to Website Design in Thailand”
Cluster Pages:
This strategy positions you as an authority and helps you rank for both general and specific search queries.
Pillar content is a long-form, comprehensive article that serves as the central hub for a topic on your website. It links to and is linked from related shorter blog posts (cluster content) to create a structured content hierarchy.
Pillar content improves your site’s structure and helps Google understand the relationship between your content pieces. It boosts internal linking, user engagement, and keyword visibility — all of which benefit SEO.
If you’re using an SEO plugin like Rank Math or Yoast, you can simply check the box that says “Mark as Pillar Content” or “Cornerstone Content” in the post settings. This tells the plugin and Google that this post is a key page on your site.
Pillar content is typically longer, more authoritative, and targets broad keywords. Regular blog posts (cluster content) focus on more specific subtopics and support the pillar by linking back to it.
Popular WordPress plugins that support pillar content include:
These tools help mark, optimize, and connect pillar and cluster content.
Yes. Pillar content with local keywords like “Bangkok web design” or “SEO company in Thailand” can rank higher in local search results, especially when supported by relevant subtopics that target long-tail, location-based queries.
Typically, a good pillar content post is 1,500–3,000 words, covering all major aspects of a topic and providing deep value to the reader. However, quality matters more than word count.
Absolutely. Agencies offering services like SEO, web design, or Google Ads can use pillar content to showcase expertise, attract traffic, and convert visitors into leads through structured, educational content.
Pillar content isn’t just for big agencies — even small businesses in Bangkok can benefit. Marking pillar content in WordPress is crucial for building authority, improving SEO, and attracting more qualified leads.
Start by identifying your main topics, creating detailed guides, and linking them to cluster posts. Over time, you’ll see better rankings, more organic traffic, and stronger brand credibility.
Discover more insights on SEO, social media, and web design—read our latest digital marketing articles from Bangkok, Thailand.
