Google Search Vs Display Network

Google Display Network in Thailand

Google Display Network is a collection of websites that show AdWords ads and can help you show your message to more customers. These websites can be specific Google websites like Google Finance, Gmail, Blogger, and YouTube or Google Partner websites. This network also includes mobile sites and apps.

From millions of websites, news pages, and blogs to Google websites including Gmail and YouTube, the Display Network can help you show your message to more customers.

Why use Display Network in Thailand?

Google Display Network is ability to target more users in a variety of ways and attract them to visit our website and order products or services.

Google Search Ads VS Display Network Ads

In compering with Google Search ads that are meant to generate high potential leads, Google Display network ads are best for building brand awareness and visibility. Because of this, ads run on the display network usually have a very low click-through rate. This can actually be to your benefit if you’re running display ads because you only pay when people click on your ad, meaning you can get a whole lot of looks for just a little, if any, dough. It sounds a bit counter-intuitive, but a viewed but non-clicked ad can be a great brand booster.

While it’s great to get exposure and visibility via display network ads, you don’t really want to waste your ads on non-relevant sites. That’s where targeting options come in.

Whereas search ads are always keyword-based, display network ads are not always keyword-based. There are a variety of options available for you to target the right audience online.