{"id":28220,"date":"2026-07-20T13:58:44","date_gmt":"2026-07-20T06:58:44","guid":{"rendered":"https:\/\/ariomarketing.co.th\/?p=28220"},"modified":"2026-07-20T14:07:56","modified_gmt":"2026-07-20T07:07:56","slug":"4-facts-of-google-display-network","status":"publish","type":"post","link":"https:\/\/ariomarketing.co.th\/en\/blog\/4-facts-of-google-display-network\/","title":{"rendered":"Google Display Network: An Advertising Tool That Helps Increase Brand Visibility"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28220\" class=\"elementor elementor-28220 elementor-2924\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58ed648 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58ed648\" data-element_type=\"section\" data-e-type=\"section\" 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href=\"https:\/\/ariomarketing.co.th\/en\/2026\/07\/20\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>July 20, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472bf80 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"472bf80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d4e5f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d4e5f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea1d1cc\" data-id=\"ea1d1cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e424e8 elementor-widget elementor-widget-image\" data-id=\"8e424e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/google-display-network.webp\" class=\"attachment-full size-full wp-image-26233\" alt=\"Google Display Network \u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e42\u0e06\u0e29\u0e13\u0e32\u0e17\u0e35\u0e48\u0e0a\u0e48\u0e27\u0e22\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e01\u0e32\u0e23\u0e21\u0e2d\u0e07\u0e40\u0e2b\u0e47\u0e19\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\" srcset=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/google-display-network.webp 1280w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/google-display-network-300x188.webp 300w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/google-display-network-1024x640.webp 1024w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/google-display-network-768x480.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a3cfb4 elementor-widget elementor-widget-text-editor\" data-id=\"5a3cfb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In today\u2019s digital era, where business competition grows more intense every day, building \u201cbrand visibility\u201d (Brand Awareness) has become one of the key factors that helps a business grow sustainably. Whether it is a small business or a large organization, everyone must find ways to make their target audience \u201csee\u201d and \u201cremember\u201d their brand as much as possible. One of the highly effective and widely popular tools today is the <\/span><span style=\"font-weight: 400;\">Google Display Network.<\/span><span style=\"font-weight: 400;\"> This article will take you deep into what the Google Display Network is, how it works, what its advantages are, and how you can use it to increase brand visibility for maximum results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590f64f tis1 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"590f64f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is the Google Display Network?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-356b5a4 elementor-widget elementor-widget-image\" data-id=\"356b5a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1708\" height=\"960\" src=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/Google-Display-Network-\u0e04\u0e37\u0e2d.webp\" class=\"attachment-full size-full wp-image-26225\" alt=\"Google Display Network (GDN) \u0e04\u0e37\u0e2d\u0e40\u0e04\u0e23\u0e37\u0e2d\u0e02\u0e48\u0e32\u0e22\u0e42\u0e06\u0e29\u0e13\u0e32\u0e02\u0e2d\u0e07 Google \u0e17\u0e35\u0e48\u0e0a\u0e48\u0e27\u0e22\u0e43\u0e2b\u0e49\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e41\u0e2a\u0e14\u0e07\u0e42\u0e06\u0e29\u0e13\u0e32\u0e41\u0e1a\u0e1a\u0e23\u0e39\u0e1b\u0e20\u0e32\u0e1e \u0e41\u0e1a\u0e19\u0e40\u0e19\u0e2d\u0e23\u0e4c \u0e41\u0e25\u0e30\u0e27\u0e34\u0e14\u0e35\u0e42\u0e2d \u0e1a\u0e19\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c \u0e41\u0e2d\u0e1b\u0e1e\u0e25\u0e34\u0e40\u0e04\u0e0a\u0e31\u0e19 \u0e41\u0e25\u0e30\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e1e\u0e32\u0e23\u0e4c\u0e17\u0e40\u0e19\u0e2d\u0e23\u0e4c\u0e17\u0e31\u0e48\u0e27\u0e42\u0e25\u0e01 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e01\u0e32\u0e23\u0e21\u0e2d\u0e07\u0e40\u0e2b\u0e47\u0e19\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e41\u0e25\u0e30\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e01\u0e25\u0e38\u0e48\u0e21\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e35\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e\" srcset=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/Google-Display-Network-\u0e04\u0e37\u0e2d.webp 1708w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/Google-Display-Network-\u0e04\u0e37\u0e2d-300x169.webp 300w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/Google-Display-Network-\u0e04\u0e37\u0e2d-1024x576.webp 1024w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/Google-Display-Network-\u0e04\u0e37\u0e2d-768x432.webp 768w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/Google-Display-Network-\u0e04\u0e37\u0e2d-1536x863.webp 1536w\" sizes=\"(max-width: 1708px) 100vw, 1708px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cee6aa elementor-widget elementor-widget-text-editor\" data-id=\"8cee6aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Google Display Network (GDN) is Google\u2019s advertising network under the<\/span><span style=\"text-decoration: underline; color: #0000ff;\"><strong><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/ariomarketing.co.th\/en\/blog\/what-is-google-ads\/\" target=\"_blank\" rel=\"noopener\"> Google Ads<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> system that allows businesses to display ads in image form (Display Ads) on websites, applications, and various platforms that are Google\u2019s partners worldwide. It covers more than a million websites, including popular platforms such as YouTube and Gmail. The strength of the Google Display Network lies in its ability to reach an enormous number of users, displaying ads through Google Ads that precisely match the interests, behavior, or demographic information of users.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c19004 tis1 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1c19004\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Ad Formats on the Google Display Network\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd1bf26 elementor-widget elementor-widget-text-editor\" data-id=\"dd1bf26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Google Display Network supports a wide variety of ad formats, which allows brands to communicate with their target audience more creatively and attractively. These include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><b>Image Ads <\/b><span style=\"font-weight: 400;\">This is the most commonly seen format, using graphic images designed to attract attention, such as banner ads.<\/span><\/h3><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Responsive Display Ads <\/b><span style=\"font-weight: 400;\">Ads that can automatically adjust their size, format, and elements to suit the display space, helping to increase the chance of reaching more viewers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video Ads <\/b><span style=\"font-weight: 400;\">Suitable for building brand awareness, as they can be shown on YouTube or partner websites.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gmail Ads <\/b><span style=\"font-weight: 400;\">Displayed in the inbox of Gmail users, with an appearance similar to promotional emails.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c1741 elementor-widget elementor-widget-image\" data-id=\"e7c1741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1708\" height=\"960\" src=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/\u0e23\u0e39\u0e1b\u0e41\u0e1a\u0e1a\u0e42\u0e06\u0e29\u0e13\u0e32\u0e43\u0e19-Google-Display-Network.webp\" class=\"attachment-full size-full wp-image-26227\" alt=\"\u0e23\u0e39\u0e1b\u0e41\u0e1a\u0e1a\u0e42\u0e06\u0e29\u0e13\u0e32\u0e43\u0e19 Google Display Network \u0e21\u0e35\u0e2b\u0e25\u0e32\u0e01\u0e2b\u0e25\u0e32\u0e22 \u0e40\u0e0a\u0e48\u0e19 \u0e42\u0e06\u0e29\u0e13\u0e32\u0e41\u0e1a\u0e1a\u0e23\u0e39\u0e1b\u0e20\u0e32\u0e1e (Image Ads), \u0e42\u0e06\u0e29\u0e13\u0e32\u0e41\u0e1a\u0e1a Responsive Display Ads, \u0e42\u0e06\u0e29\u0e13\u0e32\u0e27\u0e34\u0e14\u0e35\u0e42\u0e2d \u0e41\u0e25\u0e30\u0e42\u0e06\u0e29\u0e13\u0e32\u0e41\u0e1a\u0e1a Rich Media \u0e17\u0e35\u0e48\u0e0a\u0e48\u0e27\u0e22\u0e14\u0e36\u0e07\u0e14\u0e39\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e19\u0e43\u0e08\u0e41\u0e25\u0e30\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e01\u0e32\u0e23\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e23\u0e48\u0e27\u0e21\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e1a\u0e19\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c\u0e41\u0e25\u0e30\u0e41\u0e2d\u0e1b\u0e1e\u0e25\u0e34\u0e40\u0e04\u0e0a\u0e31\u0e19\u0e15\u0e48\u0e32\u0e07 \u0e46\" srcset=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/\u0e23\u0e39\u0e1b\u0e41\u0e1a\u0e1a\u0e42\u0e06\u0e29\u0e13\u0e32\u0e43\u0e19-Google-Display-Network.webp 1708w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/\u0e23\u0e39\u0e1b\u0e41\u0e1a\u0e1a\u0e42\u0e06\u0e29\u0e13\u0e32\u0e43\u0e19-Google-Display-Network-300x169.webp 300w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/\u0e23\u0e39\u0e1b\u0e41\u0e1a\u0e1a\u0e42\u0e06\u0e29\u0e13\u0e32\u0e43\u0e19-Google-Display-Network-1024x576.webp 1024w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/\u0e23\u0e39\u0e1b\u0e41\u0e1a\u0e1a\u0e42\u0e06\u0e29\u0e13\u0e32\u0e43\u0e19-Google-Display-Network-768x432.webp 768w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/\u0e23\u0e39\u0e1b\u0e41\u0e1a\u0e1a\u0e42\u0e06\u0e29\u0e13\u0e32\u0e43\u0e19-Google-Display-Network-1536x863.webp 1536w\" sizes=\"(max-width: 1708px) 100vw, 1708px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b90255 tis1 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5b90255\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Does the Google Display Network Work?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0934873 elementor-widget elementor-widget-text-editor\" data-id=\"0934873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Google Display Network works using an auction system together with Google\u2019s algorithm to select the most suitable ad to show to users at any given moment. The system considers many factors, such as the keywords related to the content, the interests of users, usage behavior, the websites or placements where the ad will appear, as well as demographics such as age or gender. It then brings all of this information together for analysis so that your ad appears to the target audience most likely to be interested. This helps increase the chances of clicks, brand awareness, and effectively generating sales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c62cac tis1 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6c62cac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Is the Google Display Network Important for Building a Brand?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7069f elementor-widget elementor-widget-heading\" data-id=\"3a7069f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Reaching an Enormous Number of Users\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e56e elementor-widget elementor-widget-text-editor\" data-id=\"3b8e56e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Google Display Network is a world-class, large-scale advertising network that covers websites, applications, and a wide variety of online platforms, allowing it to reach more than 90% of internet users worldwide. This advantage helps brands quickly spread their visibility to a large target audience, whether users are domestic or international. It also helps increase the chance of reaching new customers who may not have known the brand before, which is an important first step in building a long-term customer base.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-620e283 elementor-widget elementor-widget-heading\" data-id=\"620e283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Building Brand Awareness\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f996a2 elementor-widget elementor-widget-text-editor\" data-id=\"0f996a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the strengths of the Google Display Network is helping build brand recognition through repeated ad display (Ad Frequency). When users see a brand\u2019s ad frequently, whether while reading an article, watching a video, or using an application, it creates greater familiarity with and trust in the brand. Even though users may not have purchase intent in the early stages, when the time comes that they need a product or service, your brand will be one of the first options which works best when combined with<\/span><span style=\"text-decoration: underline; color: #0000ff;\"><strong><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/ariomarketing.co.th\/en\/blog\/%e0%b9%82%e0%b8%86%e0%b8%a9%e0%b8%93%e0%b8%b2%e0%b8%95%e0%b8%b4%e0%b8%94%e0%b8%ab%e0%b8%99%e0%b9%89%e0%b8%b2%e0%b9%81%e0%b8%a3%e0%b8%81%e0%b8%9a%e0%b8%99-google\/\" target=\"_blank\" rel=\"noopener\"> Google SEM<\/a><\/strong><\/span><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline; color: #0000ff;\"><strong>. <\/strong><\/span><span style=\"color: #000000;\">This is the heart of doing<\/span> branding in the digital age.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c6456 elementor-widget elementor-widget-heading\" data-id=\"f7c6456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Using Images and Video to Communicate Powerfully\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1680fe elementor-widget elementor-widget-text-editor\" data-id=\"e1680fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It supports a wide variety of ad formats, whether still images (Image Ads), banners, or video ads (Video Ads), which allows brands to convey their message more creatively and emotionally than using text alone. Images and video can catch the eye, create a strong impression, and stir the emotions of viewers instantly, helping users understand the highlights of a product quickly. It also helps increase the engagement rate and the chance of clicks (CTR) effectively.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46efe9c elementor-widget elementor-widget-heading\" data-id=\"46efe9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Targeting Your Audience Precisely\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47f17c4 elementor-widget elementor-widget-text-editor\" data-id=\"47f17c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Another reason the Google Display Network is important for building a brand is its ability to set targeting in great detail, whether selecting by interests, usage behavior, demographics, or even doing remarketing to follow up with those who have previously visited the website. Serving ads to a group of people who are genuinely likely to be interested helps increase the efficiency of the advertising budget, reduces waste, and allows the brand to communicate more on point, resulting in brand awareness that has quality, not just quantity.<\/span><a href=\"https:\/\/ariomarketing.co.th\/en\/blog\/google-digital-garage\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline; color: #0000ff;\"><strong>Google Digital Garage<\/strong><\/span> <span style=\"color: #000000;\">i<\/span><\/span><\/a><span style=\"font-weight: 400;\"><span style=\"color: #000000;\">s<\/span> an excellent place to learn more\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f24c3a5 tis1 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f24c3a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of Targeting on the Google Display Network<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67210a8 elementor-widget elementor-widget-text-editor\" data-id=\"67210a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The types of targeting on the Google Display Network are the key heart that helps ads reach \u201cthe right person at the right time,\u201d and the details can be expanded as follows:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23f4070 elementor-widget elementor-widget-image\" data-id=\"23f4070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1708\" height=\"960\" src=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e43\u0e19-Google-Display-Network.webp\" class=\"attachment-full size-full wp-image-26229\" alt=\"\u0e01\u0e32\u0e23\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e43\u0e19 Google Display Network (GDN) \u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e44\u0e14\u0e49\u0e15\u0e32\u0e21\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e19\u0e43\u0e08 \u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e1c\u0e39\u0e49\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19 \u0e04\u0e35\u0e22\u0e4c\u0e40\u0e27\u0e34\u0e23\u0e4c\u0e14 \u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c\u0e17\u0e35\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e41\u0e2a\u0e14\u0e07\u0e42\u0e06\u0e29\u0e13\u0e32 \u0e23\u0e27\u0e21\u0e16\u0e36\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e01\u0e23 \u0e40\u0e0a\u0e48\u0e19 \u0e2d\u0e32\u0e22\u0e38 \u0e40\u0e1e\u0e28 \u0e41\u0e25\u0e30\u0e15\u0e33\u0e41\u0e2b\u0e19\u0e48\u0e07\u0e17\u0e35\u0e48\u0e15\u0e31\u0e49\u0e07 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e43\u0e2b\u0e49\u0e42\u0e06\u0e29\u0e13\u0e32\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e01\u0e25\u0e38\u0e48\u0e21\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e41\u0e21\u0e48\u0e19\u0e22\u0e33\u0e41\u0e25\u0e30\u0e21\u0e35\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e\u0e2a\u0e39\u0e07\u0e2a\u0e38\u0e14\" srcset=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e43\u0e19-Google-Display-Network.webp 1708w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e43\u0e19-Google-Display-Network-300x169.webp 300w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e43\u0e19-Google-Display-Network-1024x576.webp 1024w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e43\u0e19-Google-Display-Network-768x432.webp 768w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e43\u0e19-Google-Display-Network-1536x863.webp 1536w\" sizes=\"(max-width: 1708px) 100vw, 1708px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f24bb9 elementor-widget elementor-widget-heading\" data-id=\"1f24bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Audience Targeting\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de8eec elementor-widget elementor-widget-text-editor\" data-id=\"4de8eec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Choose specific websites, apps, or YouTube channels for brand-focused campaigns. Link your ads to your <\/span><a href=\"https:\/\/ariomarketing.co.th\/en\/blog\/google-my-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline; color: #0000ff;\"><strong>Google Busines<\/strong><\/span>s <\/span><\/a><span style=\"font-weight: 400;\">Profile to drive more store visits or choosing to display ads based on user characteristics, such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0<\/span><b>Affinity Audience<\/b><span style=\"font-weight: 400;\">: Suitable for building brand awareness by reaching groups of people who have a regular interest in a particular subject, such as health lovers or travel enthusiasts.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>In-Market Audience<\/b><span style=\"font-weight: 400;\">: Targets people who are likely to buy a product during that period because they have search or product-comparison behavior.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom Audience<\/b><span style=\"font-weight: 400;\">: You can define your target group yourself in great detail, such as using keywords, URLs, or specific behavior, to match your business as closely as possible.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cddda0 elementor-widget elementor-widget-heading\" data-id=\"5cddda0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Contextual Targeting\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc083a1 elementor-widget elementor-widget-text-editor\" data-id=\"cc083a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This means choosing to display ads based on the content of the website the user is currently viewing.<\/span><\/p><ul><li><b>Keywords<\/b><span style=\"font-weight: 400;\">: The system matches ads with web pages whose content is related to the keywords you set.<\/span><\/li><li><b>Topics<\/b><span style=\"font-weight: 400;\">: Select categories of websites, such as technology, food, or finance, so that ads appear on related websites.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9c5ac1 elementor-widget elementor-widget-heading\" data-id=\"d9c5ac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Placement Targeting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0380c3 elementor-widget elementor-widget-text-editor\" data-id=\"b0380c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This means selecting specific placements, such as websites, apps, or YouTube channels where you want the ad to appear. It is suitable for brands that want to control their image and choose media that directly matches their target audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c23ca0 elementor-widget elementor-widget-heading\" data-id=\"0c23ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Remarketing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0fed05 elementor-widget elementor-widget-text-editor\" data-id=\"b0fed05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This means displaying ads again to people who have previously visited the website or interacted with the brand, such as those who viewed a product but did not buy. It helps encourage repeat purchases and increases the chances of closing a sale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1f14c tis1 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"cd1f14c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advantages of the Google Display Network\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05d8f1f elementor-widget elementor-widget-image\" data-id=\"05d8f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1708\" height=\"960\" src=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/\u0e02\u0e49\u0e2d\u0e14\u0e35\u0e02\u0e2d\u0e07-Google-Display-Network.webp\" class=\"attachment-full size-full wp-image-26231\" alt=\"\u0e02\u0e49\u0e2d\u0e14\u0e35\u0e02\u0e2d\u0e07 Google Display Network (GDN) \u0e04\u0e37\u0e2d\u0e0a\u0e48\u0e27\u0e22\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e01\u0e32\u0e23\u0e21\u0e2d\u0e07\u0e40\u0e2b\u0e47\u0e19\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e23\u0e27\u0e14\u0e40\u0e23\u0e47\u0e27 \u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e1c\u0e39\u0e49\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e08\u0e33\u0e19\u0e27\u0e19\u0e21\u0e32\u0e01\u0e17\u0e31\u0e48\u0e27\u0e42\u0e25\u0e01 \u0e04\u0e48\u0e32\u0e42\u0e06\u0e29\u0e13\u0e32\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32 \u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e01\u0e25\u0e38\u0e48\u0e21\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e44\u0e14\u0e49\u0e25\u0e30\u0e40\u0e2d\u0e35\u0e22\u0e14 \u0e41\u0e25\u0e30\u0e21\u0e35\u0e23\u0e39\u0e1b\u0e41\u0e1a\u0e1a\u0e42\u0e06\u0e29\u0e13\u0e32\u0e2b\u0e25\u0e32\u0e01\u0e2b\u0e25\u0e32\u0e22\u0e17\u0e35\u0e48\u0e0a\u0e48\u0e27\u0e22\u0e14\u0e36\u0e07\u0e14\u0e39\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e19\u0e43\u0e08\u0e41\u0e25\u0e30\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e42\u0e2d\u0e01\u0e32\u0e2a\u0e43\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e22\u0e2d\u0e14\u0e02\u0e32\u0e22\" srcset=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/\u0e02\u0e49\u0e2d\u0e14\u0e35\u0e02\u0e2d\u0e07-Google-Display-Network.webp 1708w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/\u0e02\u0e49\u0e2d\u0e14\u0e35\u0e02\u0e2d\u0e07-Google-Display-Network-300x169.webp 300w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/\u0e02\u0e49\u0e2d\u0e14\u0e35\u0e02\u0e2d\u0e07-Google-Display-Network-1024x576.webp 1024w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/\u0e02\u0e49\u0e2d\u0e14\u0e35\u0e02\u0e2d\u0e07-Google-Display-Network-768x432.webp 768w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/\u0e02\u0e49\u0e2d\u0e14\u0e35\u0e02\u0e2d\u0e07-Google-Display-Network-1536x863.webp 1536w\" sizes=\"(max-width: 1708px) 100vw, 1708px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb484b2 elementor-widget elementor-widget-heading\" data-id=\"cb484b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u2714 Reaches Users Across a Variety of Platforms\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5814742 elementor-widget elementor-widget-text-editor\" data-id=\"5814742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ads can be displayed on websites, applications, and videos within the network of<\/span><a href=\"https:\/\/ariomarketing.co.th\/google-ads\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline; color: #0000ff;\"><strong> Google Ads Services<\/strong><\/span><\/span><\/a><span style=\"font-weight: 400;\">, making it possible to reach the target audience more broadly across many channels.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b960bc7 elementor-widget elementor-widget-heading\" data-id=\"b960bc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u2714 Supports a Variety of Ad Formats\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68688dc elementor-widget elementor-widget-text-editor\" data-id=\"68688dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whether banners, images, videos, or Responsive Ads, it helps businesses creatively build ads that are attractive and suit the brand better.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf08609 elementor-widget elementor-widget-heading\" data-id=\"cf08609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u2714 Allows Detailed Targeting\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0af07cb elementor-widget elementor-widget-text-editor\" data-id=\"0af07cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can choose to target groups by interest, behavior, or the websites they visit, helping ads appear to people who are genuinely likely to be interested.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4f588 elementor-widget elementor-widget-heading\" data-id=\"5a4f588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u2714 Increases the Chance of Building Long-Term Brand Recognition\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8088ee8 elementor-widget elementor-widget-text-editor\" data-id=\"8088ee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Even if users do not click immediately, seeing ads repeatedly helps build familiarity and increases the chance of a decision in the future.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9a9d47 elementor-widget elementor-widget-heading\" data-id=\"b9a9d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategies for Using the Google Display Network for Maximum Results\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d06919 elementor-widget elementor-widget-heading\" data-id=\"1d06919\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Set Clear Goals\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd70630 elementor-widget elementor-widget-text-editor\" data-id=\"cd70630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before getting started, you should set clear goals so that you can plan and measure results effectively, such as wanting to increase brand awareness, increase website traffic, or increase sales (conversion). Having clear goals helps you choose strategies, ad formats, and target audiences more on point. It also helps control the budget so it is not wasted.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1147a5d elementor-widget elementor-widget-heading\" data-id=\"1147a5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Design Attractive Ads\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3018db elementor-widget elementor-widget-text-editor\" data-id=\"f3018db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A good ad should be able to catch the eye from the first sight. The images must be sharp, the colors striking, and it must communicate the selling point immediately. The text should be concise, easy to understand, and have a clear Call-to-Action (CTA), such as \u201cSign up now,\u201d \u201cSee more details,\u201d or \u201cGet the promotion.\u201d Including positive <\/span><a href=\"https:\/\/ariomarketing.co.th\/en\/blog\/google-customer-reviews\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline; color: #0000ff;\"><strong>Google Reviews<\/strong><\/span><\/span><\/a><span style=\"font-weight: 400;\"> in your ad copy can also boost brand credibility.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cfc9b1 elementor-widget elementor-widget-heading\" data-id=\"3cfc9b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Use Remarketing Effectively<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c2658 elementor-widget elementor-widget-text-editor\" data-id=\"a3c2658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Remarketing is one of the most powerful strategies because it allows you to follow up with those who have previously visited your website or shown interest in a product so they see your ad again, which helps increase the chance of conversion. You should segment users, such as people who viewed a product, people who added a product to the cart, or people who visited a promotion page, in order to adjust the ad message to suit each group even better.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d2e5e9 elementor-widget elementor-widget-heading\" data-id=\"7d2e5e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Test Multiple Versions (A\/B Testing)\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90a1a3f elementor-widget elementor-widget-text-editor\" data-id=\"90a1a3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A\/B Testing is experimenting with multiple versions of an ad, such as changing the image, changing the text, or changing the CTA button, to see which version gives the best results. This method helps you understand the behavior of your target audience better and allows you to continuously improve your ads to be more effective. You should collect data and analyze the results regularly.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c6be0 elementor-widget elementor-widget-heading\" data-id=\"a0c6be0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Adjust the Budget Appropriately\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8548029 elementor-widget elementor-widget-text-editor\" data-id=\"8548029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You should start with a budget that suits your business, and you do not need to spend a large amount from the start. Then gradually increase or decrease the budget according to the results you get, such as if a campaign gives good results, you should increase the budget to expand the outcome, while a campaign that is not worth it may need to be improved or stopped. Managing the budget with a plan helps you achieve the best return on investment (ROI) in the long term.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b10ca4 elementor-widget elementor-widget-heading\" data-id=\"8b10ca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Display Network vs Search Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9b7f5f elementor-widget elementor-widget-jet-table\" data-id=\"b9b7f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-table jet-elements\">\n\t\t<div class=\"jet-table-wrapper\">\n\t\t\t<table class=\"jet-table jet-table--fa5-compat\">\n\t\t\t\t<thead class=\"jet-table__head\"><tr class=\"jet-table__head-row\"><th class=\"jet-table__cell elementor-repeater-item-6bee65a jet-table__head-cell\" scope=\"col\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Comparison<\/div><\/div><\/div><\/th><th class=\"jet-table__cell elementor-repeater-item-1fa55f6 jet-table__head-cell\" scope=\"col\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Display Network<\/div><\/div><\/div><\/th><th class=\"jet-table__cell elementor-repeater-item-1ba5676 jet-table__head-cell\" scope=\"col\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Search Ads<\/div><\/div><\/div><\/th><\/tr><\/thead>\n\t\t\t\t\t\t\t\t<tbody class=\"jet-table__body\"><tr class=\"jet-table__body-row elementor-repeater-item-b6e1f38\"><th class=\"jet-table__cell elementor-repeater-item-0d3407a jet-table__head-cell\" scope=\"row\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Format<\/div><\/div><\/div><\/th><td class=\"jet-table__cell elementor-repeater-item-9c7fae4 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Image\/Video<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-e72c7ae jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Text<\/div><\/div><\/div><\/td><\/tr><tr class=\"jet-table__body-row elementor-repeater-item-e17aaf8\"><th class=\"jet-table__cell elementor-repeater-item-b85d7f3 jet-table__head-cell\" scope=\"row\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Reach<\/div><\/div><\/div><\/th><td class=\"jet-table__cell elementor-repeater-item-c181733 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Broad<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-8d57f3e jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Only searchers<\/div><\/div><\/div><\/td><\/tr><tr class=\"jet-table__body-row elementor-repeater-item-300e30f\"><th class=\"jet-table__cell elementor-repeater-item-cf3562e jet-table__head-cell\" scope=\"row\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Goal<\/div><\/div><\/div><\/th><td class=\"jet-table__cell elementor-repeater-item-f02ac41 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Awareness<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-833de57 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Conversion<\/div><\/div><\/div><\/td><\/tr><tr class=\"jet-table__body-row elementor-repeater-item-28b3e2b\"><th class=\"jet-table__cell elementor-repeater-item-a6d0599 jet-table__head-cell\" scope=\"row\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">CTR<\/div><\/div><\/div><\/th><td class=\"jet-table__cell elementor-repeater-item-a2ee02d jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Lower<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-c8a0571 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Higher<\/div><\/div><\/div><\/td><\/tr><\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3711570 elementor-widget elementor-widget-heading\" data-id=\"3711570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">H2 Google Display Network: An Advertising Helper for Businesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e241cb elementor-widget elementor-widget-text-editor\" data-id=\"6e241cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Google Display Network is an advertising tool that helps brands reach a large number of users through websites, apps, and various platforms, with a variety of ad formats such as images, video, and Responsive Ads. Many businesses prefer to use services from a <\/span><span style=\"text-decoration: underline; color: #0000ff;\"><strong><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/ariomarketing.co.th\/\" target=\"_blank\" rel=\"noopener\">Digital Marketing Agency<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> to help plan strategy and manage campaigns for maximum results. Its strength is the ability to target audiences precisely, both by interest, behavior, and remarketing.<\/span><\/p><p><span style=\"font-weight: 400;\">It is suitable for building brand awareness and increasing long-term brand recognition. Even though it does not focus on closing a sale immediately like Search Ads, it helps make a brand better known and more readily thought of in the future. If used strategically together with experts or an agency, it can effectively increase both visibility and sales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-609afa2 elementor-widget elementor-widget-heading\" data-id=\"609afa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions About the Google Display Network\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d40686 elementor-widget elementor-widget-accordion\" data-id=\"6d40686\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1141\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1141\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What type of business is the Google Display Network most suitable for?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1141\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1141\"><p><span style=\"font-weight: 400;\">The Google Display Network is suitable for most businesses, especially e-commerce, clinics, hotels, real estate, and new brands. It helps increase brand awareness, reach large audiences quickly, and attract potential customers. It is also highly effective for remarketing, encouraging previous visitors to return and complete a purchase over time.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1142\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1142\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How is the Google Display Network different from Search Ads?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1142\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1142\"><p><span style=\"font-weight: 400;\">The Google Display Network uses image and video ads across websites and apps to build brand awareness, while Search Ads display text ads to users actively searching for products or services. Search Ads drive faster conversions, whereas Display Ads strengthen brand recognition. Using both creates a balanced marketing strategy.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1143\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1143\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\"> How much budget do you need to do it?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1143\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1143\"><p><span style=\"font-weight: 400;\">There is no fixed budget for the Google Display Network. Businesses can start with a small daily budget and increase spending based on performance. The ideal budget depends on campaign goals, audience size, and competition. Monitoring results and optimizing campaigns regularly helps maximize return on advertising investment.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1144\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1144\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Why do Google Display Network ads not get many clicks?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1144\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1144\"><p><span style=\"font-weight: 400;\">Display Ads often have lower click-through rates than Search Ads because users are browsing content instead of actively searching. Better results come from attractive visuals, compelling ad copy, accurate audience targeting, remarketing, and regular A\/B testing. Continuous optimization improves engagement and increases click\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1145\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1145\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\"> How do you use the Google Display Network for the best results?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1145\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1145\"><p><span style=\"font-weight: 400;\">Start by defining clear campaign goals, selecting the right audience, and creating visually engaging ads with strong calls to action. Use remarketing to reconnect with interested visitors and perform A\/B testing to improve performance. Regularly monitor campaign data and optimize settings for sustainable, cost-effective advertising results.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8576859 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8576859\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb8cd47\" data-id=\"bb8cd47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9370864 tis1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9370864\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explore Our Digital Marketing Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5df980 elementor-widget elementor-widget-text-editor\" data-id=\"d5df980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Discover more insights on SEO, social media, and web design\u2014read our latest digital marketing articles from Bangkok, Thailand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-375f99d elementor-grid-4 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"375f99d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;4&quot;,&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28230 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-benefits-of-google-ads tag-google-ads\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ariomarketing.co.th\/en\/blog\/benefits-of-google-ads\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2026\/04\/\u0e1b\u0e23\u0e30\u0e42\u0e22\u0e0a\u0e19\u0e4c\u0e02\u0e2d\u0e07-google-ads.webp\" class=\"attachment-full size-full wp-image-26251\" alt=\"\u0e1b\u0e23\u0e30\u0e42\u0e22\u0e0a\u0e19\u0e4c\u0e02\u0e2d\u0e07 Google Ads \u0e17\u0e35\u0e48\u0e21\u0e37\u0e2d\u0e43\u0e2b\u0e21\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e23\u0e39\u0e49\u0e01\u0e48\u0e2d\u0e19\u0e40\u0e23\u0e34\u0e48\u0e21\u0e22\u0e34\u0e07\u0e41\u0e2d\u0e14\" srcset=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2026\/04\/\u0e1b\u0e23\u0e30\u0e42\u0e22\u0e0a\u0e19\u0e4c\u0e02\u0e2d\u0e07-google-ads.webp 1280w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2026\/04\/\u0e1b\u0e23\u0e30\u0e42\u0e22\u0e0a\u0e19\u0e4c\u0e02\u0e2d\u0e07-google-ads-300x188.webp 300w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2026\/04\/\u0e1b\u0e23\u0e30\u0e42\u0e22\u0e0a\u0e19\u0e4c\u0e02\u0e2d\u0e07-google-ads-1024x640.webp 1024w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2026\/04\/\u0e1b\u0e23\u0e30\u0e42\u0e22\u0e0a\u0e19\u0e4c\u0e02\u0e2d\u0e07-google-ads-768x480.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ariomarketing.co.th\/en\/blog\/benefits-of-google-ads\/\" >\n\t\t\t\tBenefits of Google Ads That Beginners Must Know Before Starting to Run Ads\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ariomarketing.co.th\/en\/blog\/benefits-of-google-ads\/\" aria-label=\"Read more about Benefits of Google Ads That Beginners Must Know Before Starting to Run Ads\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 20, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28220 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-google-ads tag-google-display-network\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ariomarketing.co.th\/en\/blog\/4-facts-of-google-display-network\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/google-display-network.webp\" class=\"attachment-full size-full wp-image-26233\" alt=\"Google Display Network \u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e42\u0e06\u0e29\u0e13\u0e32\u0e17\u0e35\u0e48\u0e0a\u0e48\u0e27\u0e22\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e01\u0e32\u0e23\u0e21\u0e2d\u0e07\u0e40\u0e2b\u0e47\u0e19\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\" srcset=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/google-display-network.webp 1280w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/google-display-network-300x188.webp 300w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/google-display-network-1024x640.webp 1024w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/03\/google-display-network-768x480.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ariomarketing.co.th\/en\/blog\/4-facts-of-google-display-network\/\" >\n\t\t\t\tGoogle Display Network: An Advertising Tool That Helps Increase Brand Visibility\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ariomarketing.co.th\/en\/blog\/4-facts-of-google-display-network\/\" aria-label=\"Read more about Google Display Network: An Advertising Tool That Helps Increase Brand Visibility\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 20, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28158 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-google-my-business\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ariomarketing.co.th\/en\/blog\/google-my-business\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2017\/06\/Google-My-Business.webp\" class=\"attachment-full size-full wp-image-26201\" alt=\"Google My Business \u0e04\u0e37\u0e2d\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e44\u0e21\u0e48\u0e04\u0e27\u0e23\u0e21\u0e2d\u0e07\u0e02\u0e49\u0e32\u0e21\" srcset=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2017\/06\/Google-My-Business.webp 1280w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2017\/06\/Google-My-Business-300x188.webp 300w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2017\/06\/Google-My-Business-1024x640.webp 1024w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2017\/06\/Google-My-Business-768x480.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ariomarketing.co.th\/en\/blog\/google-my-business\/\" >\n\t\t\t\tGoogle My Business Is an Essential Tool You Should Not Overlook\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ariomarketing.co.th\/en\/blog\/google-my-business\/\" aria-label=\"Read more about Google My Business Is an Essential Tool You Should Not Overlook\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 10, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28139 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-google-review\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ariomarketing.co.th\/en\/blog\/google-customer-reviews\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/05\/Google-review.webp\" class=\"attachment-full size-full wp-image-25622\" alt=\"Google Review \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23? \u0e17\u0e33\u0e44\u0e21\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e22\u0e38\u0e04\u0e43\u0e2b\u0e21\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e43\u0e2b\u0e49\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e33\u0e04\u0e31\u0e0d\" srcset=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/05\/Google-review.webp 1280w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/05\/Google-review-300x188.webp 300w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/05\/Google-review-1024x640.webp 1024w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2019\/05\/Google-review-768x480.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ariomarketing.co.th\/en\/blog\/google-customer-reviews\/\" >\n\t\t\t\tWhat Is Google Review? Why Modern Businesses Must Pay Attention\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ariomarketing.co.th\/en\/blog\/google-customer-reviews\/\" aria-label=\"Read more about What Is Google Review? Why Modern Businesses Must Pay Attention\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 10, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-spinner\"><\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"10\" data-next-page=\"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/posts\/28220\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Load More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In today\u2019s digital era, where business competition grows more intense every day, building \u201cbrand visibility\u201d (Brand Awareness) has become one of the key factors that<\/p>\n","protected":false},"author":1,"featured_media":26233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[324],"tags":[356,445],"class_list":["post-28220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-google-ads","tag-google-display-network"],"_links":{"self":[{"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/posts\/28220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/comments?post=28220"}],"version-history":[{"count":4,"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/posts\/28220\/revisions"}],"predecessor-version":[{"id":28229,"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/posts\/28220\/revisions\/28229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/media\/26233"}],"wp:attachment":[{"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/media?parent=28220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/categories?post=28220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/tags?post=28220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}