{"id":27648,"date":"2020-09-29T17:30:54","date_gmt":"2020-09-29T10:30:54","guid":{"rendered":"https:\/\/ariomarketing.co.th\/uncategorized\/search-terms-report\/"},"modified":"2026-06-26T16:52:54","modified_gmt":"2026-06-26T09:52:54","slug":"search-terms-report","status":"publish","type":"post","link":"https:\/\/ariomarketing.co.th\/en\/blog\/search-terms-report\/","title":{"rendered":"What Is Search Term? Basics Before Starting SEO and Google Ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27648\" class=\"elementor elementor-27648 elementor-6877\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f390df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f390df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdfb9c2\" data-id=\"bdfb9c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9485bf9 elementor-widget elementor-widget-post-info\" data-id=\"9485bf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-07a5150 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/ariomarketing.co.th\/en\/2020\/09\/29\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>September 29, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc66059 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bc66059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fba186c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fba186c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c95e78\" data-id=\"5c95e78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-652b6fe elementor-widget elementor-widget-image\" data-id=\"652b6fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/search-term.webp\" class=\"attachment-full size-full wp-image-25933\" alt=\"Search Term \u0e04\u0e37\u0e2d \u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e2a\u0e30\u0e17\u0e49\u0e2d\u0e19\u0e04\u0e27\u0e32\u0e21\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e17\u0e35\u0e48\u0e41\u0e17\u0e49\u0e08\u0e23\u0e34\u0e07\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e04\u0e49\u0e19\u0e2b\u0e32\" srcset=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/search-term.webp 1280w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/search-term-300x188.webp 300w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/search-term-1024x640.webp 1024w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/search-term-768x480.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f09f50 elementor-widget elementor-widget-text-editor\" data-id=\"8f09f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In today\u2019s increasingly competitive online landscape, digital marketing is no longer just about having a website or a social media page. It also requires a deep understanding of user search behavior. One of the most important concepts for marketers and business owners is understanding what is Search Term and how it influences online visibility. A Search Term reflects the true intent of users and provides valuable insights into what they are actively searching for. When properly understood and applied, it can significantly improve both SEO and <\/span><a href=\"https:\/\/ariomarketing.co.th\/en\/blog\/what-is-google-ads\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong><span style=\"color: #ffffff;\">Google Ads<\/span><\/strong><\/span><\/a><span style=\"font-weight: 400;\"> performance. This article will guide you through what is Search Term, how it differs from keywords, and how to use Search Terms strategically to enhance your digital marketing results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54a23bd tis1 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"54a23bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Search Term?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7b6a2 elementor-widget elementor-widget-image\" data-id=\"4a7b6a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2049\" height=\"1152\" src=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/Search-term-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23.webp\" class=\"attachment-full size-full wp-image-25925\" alt=\"Search Term \u0e04\u0e37\u0e2d\u0e04\u0e33\u0e04\u0e49\u0e19\u0e2b\u0e32\u0e08\u0e23\u0e34\u0e07\u0e17\u0e35\u0e48\u0e1c\u0e39\u0e49\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e25\u0e07\u0e43\u0e19\u0e40\u0e2a\u0e34\u0e23\u0e4c\u0e0a\u0e40\u0e2d\u0e19\u0e08\u0e34\u0e19 \u0e40\u0e0a\u0e48\u0e19 Google \u0e0b\u0e36\u0e48\u0e07\u0e2a\u0e30\u0e17\u0e49\u0e2d\u0e19\u0e04\u0e27\u0e32\u0e21\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23 (User Intent) \u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e1b\u0e23\u0e31\u0e1a\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c SEO \u0e41\u0e25\u0e30 Google Ads \u0e44\u0e14\u0e49\u0e41\u0e21\u0e48\u0e19\u0e22\u0e33\u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19\" srcset=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/Search-term-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23.webp 2049w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/Search-term-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-300x169.webp 300w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/Search-term-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-1024x576.webp 1024w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/Search-term-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-768x432.webp 768w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/Search-term-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-1536x864.webp 1536w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-855eccb elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"855eccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Is Search Term?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9d5ae elementor-widget elementor-widget-text-editor\" data-id=\"3f9d5ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">What Is Search Term? A Search Term is a word or phrase that users type into Google or other search engines to find the information, products, or services they need. It directly reflects the user\u2019s intent at that specific moment.<\/span><\/p><p><span style=\"font-weight: 400;\">For example:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cluxury car rental Bangkok price\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cfacial clinic near me\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201chow to do SEO to rank on Google first page\u201d<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These are all Search Terms, each representing different user needs at a particular time. The key point is that Search Terms are not predefined by marketers. They come directly from real user behavior, making them highly valuable data for SEO and advertising strategies. By understanding what is Search Term and how users search online, businesses can create more relevant content, improve search visibility, and optimize advertising campaigns more effectively.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-655a430 tis1 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"655a430\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Difference Between Search Term and Keyword<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6962e0f elementor-widget elementor-widget-text-editor\" data-id=\"6962e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Many people often confuse the terms Search Term and Keyword. Although they are closely related, they are not the same, especially when applied in real-world scenarios on platforms such as Google Ads and in the implementation of <\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/ariomarketing.co.th\/en\/seo\/\" target=\"_blank\" rel=\"noopener\">SEO Service<\/a><\/span><\/strong><span style=\"font-weight: 400;\"> for improving visibility on Google Search.<\/span><\/p><h2><b>What Is a Keyword?<\/b><\/h2><p><span style=\"font-weight: 400;\">A Keyword is a word or phrase that marketers define in advance as a target for SEO or advertising campaigns. It is selected based on data analysis such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search volume<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword difficulty<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relevance to products or services<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In simple terms, a Keyword is a \u201cprediction\u201d of what users might search for.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d30457 elementor-widget elementor-widget-heading\" data-id=\"0d30457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Is Search Term in This Context?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7b3d8 elementor-widget elementor-widget-text-editor\" data-id=\"4f7b3d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A Search Term is the <\/span><b>actual query<\/b><span style=\"font-weight: 400;\"> that a user types into a search engine. It is real-time data that reflects genuine user behavior on Google.<\/span><\/p><p><span style=\"font-weight: 400;\">What\u2019s important is that a Search Term may:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Match a Keyword exactly<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be similar to a Keyword<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Or be completely different, but still be matched by Google\u2019s system through keyword matching rules (Match Types) used in advertising campaigns.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72b64dd elementor-widget elementor-widget-heading\" data-id=\"72b64dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Example of the Difference\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5375ee elementor-widget elementor-widget-text-editor\" data-id=\"c5375ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><span style=\"font-weight: 400;\">Keyword: \u201cluxury car rental\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Search Term: \u201cluxury car rental Bangkok cheap with driver\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">From this example, the Search Term includes additional details such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location (Bangkok)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Price (cheap)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Service condition (with driver)<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These details provide important insights that marketers can use to further optimize their campaigns.<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f20d4c4 tis1 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f20d4c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Search Terms Matter for SEO\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8ec45 elementor-widget elementor-widget-image\" data-id=\"3a8ec45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1878\" height=\"1056\" src=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/seo-keyword-search.webp\" class=\"attachment-full size-full wp-image-25927\" alt=\"SEO keyword search \u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e1c\u0e39\u0e49\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c \u0e0b\u0e36\u0e48\u0e07\u0e15\u0e49\u0e2d\u0e07\u0e17\u0e33\u0e04\u0e27\u0e32\u0e21\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07 \n Search Term \u0e43\u0e2b\u0e49\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19\" srcset=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/seo-keyword-search.webp 1878w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/seo-keyword-search-300x169.webp 300w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/seo-keyword-search-1024x576.webp 1024w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/seo-keyword-search-768x432.webp 768w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/seo-keyword-search-1536x864.webp 1536w\" sizes=\"(max-width: 1878px) 100vw, 1878px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9baf815 elementor-widget elementor-widget-heading\" data-id=\"9baf815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Gain a Deeper Understanding of User Intent<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-679276f elementor-widget elementor-widget-text-editor\" data-id=\"679276f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Understanding what is Search Term helps marketers uncover real-time user intent and identify where potential customers are in the buying journey. Search Terms reveal whether users are looking for information, comparing options, or preparing to make a purchase. By understanding this intent, businesses can create content that matches users\u2019 needs at every stage, improving Google Search rankings and increasing the likelihood of converting visitors into customers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e1de6a elementor-widget elementor-widget-heading\" data-id=\"0e1de6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Create Content That Better Matches User Needs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe9fb81 elementor-widget elementor-widget-text-editor\" data-id=\"fe9fb81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When you understand what is Search Term and how users actually search, you can optimize your content using the same language and phrases your audience naturally uses. This includes improving headlines, meta descriptions, and page content to better align with user expectations. As a result, your content becomes more relevant to Google, enhancing search visibility and attracting higher-quality traffic.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b171454 elementor-widget elementor-widget-heading\" data-id=\"b171454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Increase Opportunities to Rank for Long-Tail Keywords<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e772509 elementor-widget elementor-widget-text-editor\" data-id=\"e772509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A key benefit of understanding what is Search Term is the ability to identify valuable long-tail keywords. Search Terms often contain detailed information such as locations, pricing, or service requirements. Because these keywords are more specific, they typically face less competition and offer a better chance of ranking higher in search results. They also attract users with stronger intent, which can lead to higher conversion rates.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7ed29 elementor-widget elementor-widget-heading\" data-id=\"6f7ed29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Reduce Bounce Rate and Improve User Experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca57541 elementor-widget elementor-widget-text-editor\" data-id=\"ca57541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Knowing what is Search Term allows you to create content that closely matches what users are searching for. When visitors find the information they expect, they are more likely to stay on your website, explore additional pages, and engage with your content. This helps reduce bounce rates and improve engagement metrics, sending positive signals to Google Search that your website provides valuable and relevant information. Over time, these signals can contribute to stronger search rankings.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04fcda0 tis1 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"04fcda0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Are Search Terms Important for Google Ads?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa75abf elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa75abf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the world of online advertising, particularly when using a <\/span><span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/ariomarketing.co.th\/en\/google-ads\/\" target=\"_blank\" rel=\"noopener\">Google Ads Service<\/a><\/strong><\/span><span style=\"font-weight: 400;\">, understanding what a Search Term is plays a crucial role in creating effective and high-performing advertising campaigns.<\/span><\/p><p><strong><b>\u00a0 \u00a0 \u00a0 \u00a0\u2022\u00a0 \u00a0<\/b>Improve Keyword Targeting Accuracy<\/strong> One of the biggest benefits of understanding what is Search Term is the ability to refine keyword targeting. The Search Terms Report reveals the exact queries users enter before seeing or clicking your ads. This data helps advertisers optimize their keyword strategy and reach the right audience more effectively.<\/p><p><strong>\u00a0 \u00a0 \u00a0 \u2022\u00a0 \u00a0Reduce Unnecessary Advertising<\/strong> Costs When you understand what is Search Term and regularly analyze Search Term data, you can identify irrelevant queries and add them as negative keywords. This prevents your ads from appearing in unrelated searches and helps eliminate wasted ad spend.<\/p><p><strong>\u00a0 \u00a0 \u00a0 \u2022\u00a0 \u00a0Increase Conversion Opportunities<\/strong> Search Terms that closely match customer intent are more likely to attract qualified leads. By understanding what is Search Term and focusing on high-intent search queries, businesses can improve conversion rates and generate more sales from their Google Ads campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ecc71 elementor-widget elementor-widget-image\" data-id=\"c8ecc71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1878\" height=\"1056\" src=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/google-ads-\u0e01\u0e31\u0e1a-seo-.webp\" class=\"attachment-full size-full wp-image-25931\" alt=\"google ads \u0e01\u0e31\u0e1a seo \u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c keyword \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e43\u0e0a\u0e49\u0e17\u0e31\u0e49\u0e07\u0e42\u0e06\u0e29\u0e13\u0e32\u0e41\u0e25\u0e30 SEO\" srcset=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/google-ads-\u0e01\u0e31\u0e1a-seo-.webp 1878w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/google-ads-\u0e01\u0e31\u0e1a-seo--300x169.webp 300w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/google-ads-\u0e01\u0e31\u0e1a-seo--1024x576.webp 1024w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/google-ads-\u0e01\u0e31\u0e1a-seo--768x432.webp 768w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/google-ads-\u0e01\u0e31\u0e1a-seo--1536x864.webp 1536w\" sizes=\"(max-width: 1878px) 100vw, 1878px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0e8000 tis1 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e0e8000\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of Search Terms You Should Know<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-345d946 elementor-widget elementor-widget-text-editor\" data-id=\"345d946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Understanding the different types of Search Terms helps you develop more accurate and effective marketing strategies.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-094e956 elementor-widget elementor-widget-heading\" data-id=\"094e956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Informational Search<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-987eb42 elementor-widget elementor-widget-text-editor\" data-id=\"987eb42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Users are looking for information or answers to their questions.<\/span><\/p><p><span style=\"font-weight: 400;\">Examples: \u201c<strong>What is Search Term<\/strong>?\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a20fb2d elementor-widget elementor-widget-heading\" data-id=\"a20fb2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Navigational Search<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62babbe elementor-widget elementor-widget-text-editor\" data-id=\"62babbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Users want to visit a specific website or online platform.<\/span><\/p><p><span style=\"font-weight: 400;\">Examples: \u201c<strong>Facebook login<\/strong>\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fcaa8a elementor-widget elementor-widget-heading\" data-id=\"6fcaa8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Transactional Search<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ebdf5 elementor-widget elementor-widget-text-editor\" data-id=\"d4ebdf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Users have strong purchase intent and are likely ready to take action.<\/span><\/p><p><span style=\"font-weight: 400;\">Examples: \u201c<strong>buy iPhone 15 at a discount<\/strong>\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d41e6e tis1 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8d41e6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Find High-Quality Search Terms\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0edafd3 elementor-widget elementor-widget-image\" data-id=\"0edafd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2049\" height=\"1152\" src=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/\u0e27\u0e34\u0e18\u0e35\u0e2b\u0e32-Search-Term.webp\" class=\"attachment-full size-full wp-image-25929\" alt=\"\u0e27\u0e34\u0e18\u0e35\u0e2b\u0e32 Search Term \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e04\u0e33\u0e04\u0e49\u0e19\u0e2b\u0e32\u0e17\u0e35\u0e48\u0e1c\u0e39\u0e49\u0e43\u0e0a\u0e49\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e08\u0e23\u0e34\u0e07\u0e41\u0e25\u0e30\u0e19\u0e33\u0e21\u0e32\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e04\u0e2d\u0e19\u0e40\u0e17\u0e19\u0e15\u0e4c\u0e43\u0e2b\u0e49\u0e15\u0e23\u0e07\u0e01\u0e31\u0e1a user intent\" srcset=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/\u0e27\u0e34\u0e18\u0e35\u0e2b\u0e32-Search-Term.webp 2049w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/\u0e27\u0e34\u0e18\u0e35\u0e2b\u0e32-Search-Term-300x169.webp 300w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/\u0e27\u0e34\u0e18\u0e35\u0e2b\u0e32-Search-Term-1024x576.webp 1024w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/\u0e27\u0e34\u0e18\u0e35\u0e2b\u0e32-Search-Term-768x432.webp 768w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2020\/09\/\u0e27\u0e34\u0e18\u0e35\u0e2b\u0e32-Search-Term-1536x864.webp 1536w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21222c7 elementor-widget elementor-widget-text-editor\" data-id=\"21222c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Knowing what a Search Term is is not enough. You also need to understand how to find high-quality Search Terms. Common methods include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using Google Search suggestions (Autocomplete) and the \u201cPeople also ask\u201d section<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using Google Ads Search Term Reports as a source of real user search data<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using SEO tools such as Ahrefs, SEMrush, and Ubersuggest<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyzing competitors to identify the keywords they target and uncover keyword opportunities they may have missed<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e2c09 tis1 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"19e2c09\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO Tips for Using Search Terms Effectively<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a043f59 elementor-widget elementor-widget-text-editor\" data-id=\"a043f59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00a0 \u00a0 \u00a0 \u2022\u00a0 Include Search Terms in Key Headings<\/strong> Use relevant Search Terms in your H1 and H2 headings to help Google understand the main topic of your content.<\/p><p><strong>\u00a0 \u00a0 \u00a0 \u2022\u00a0 Use Search Terms in the Introduction<\/strong> Including your primary Search Term in the opening paragraph helps search engines understand the context of your page more quickly.<\/p><p><strong>\u00a0 \u00a0 \u00a0 \u2022 \u00a0Use Search Terms Naturally<\/strong> Avoid keyword stuffing. Instead, incorporate Search Terms naturally throughout your content to maintain readability and improve user experience.<\/p><p><strong>\u00a0 \u00a0 \u00a0 \u2022\u00a0 Create Content That Answers User Questions<\/strong> Focus on producing high-quality content that addresses user intent rather than simply increasing word count.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f29c190 tis1 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f29c190\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Use Search Terms in Google Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c82ce elementor-widget elementor-widget-text-editor\" data-id=\"f5c82ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00a0 \u00a0 \u00a0 \u2022\u00a0 Review the Search Terms Report Regularly<\/strong> Analyze which Search Terms generate conversions and which ones should be excluded from your campaigns.<br \/><strong>\u00a0 \u00a0 \u00a0 \u2022\u00a0 Add Negative Keywords<\/strong> Prevent your ads from appearing for irrelevant searches by adding unsuitable Search Terms as negative keywords.<br \/><strong>\u00a0 \u00a0 \u00a0 \u2022\u00a0 Optimize Keyword Match Types<\/strong> Use Broad Match, Phrase Match, and Exact Match strategically to control when and where your ads appear.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e0776c tis1 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3e0776c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common Mistakes to Avoid<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f841e33 elementor-widget elementor-widget-text-editor\" data-id=\"f841e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Even if you understand what a Search Term is, using it incorrectly can reduce the effectiveness of your Google Ads campaigns. One of the most common mistakes is targeting keywords that are too broad. While broad terms may generate a large number of impressions, they often face intense competition and attract users who are not part of the intended target audience, leading to unnecessary advertising costs. Another common issue is failing to update Search Term data regularly. User search behavior changes over time, and relying on outdated data can cause businesses to miss opportunities to reach new potential customers. Finally, many advertisers fail to analyze Search Term data thoroughly. Having access to Search Term reports is valuable, but without extracting insights and identifying trends, businesses may miss opportunities to refine their keyword strategy, add Negative Keywords, and improve overall campaign performance in the long run.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d8112 tis1 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"26d8112\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Search Terms Should Be Your First Priority<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b4714 elementor-widget elementor-widget-text-editor\" data-id=\"79b4714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Search Terms are a fundamental part of SEO, Google Ads, and the keyword research process because they reflect the actual needs and intentions of users. Understanding Search Terms alongside effective keyword research enables marketers to gain deeper insights into search behavior and use that information to create content that closely matches their target audience\u2019s interests. \u0e2dThis not only increases the chances of achieving higher rankings on search engine results pages but also helps improve sales and conversion rates more effectively. Therefore, if you want to succeed in Digital Marketing, developing a strong understanding of Search Terms and conducting thorough keyword research is an essential first step that should never be overlooked.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df9469f elementor-widget elementor-widget-heading\" data-id=\"df9469f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About What Is Search Terms\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a0b87 elementor-widget elementor-widget-accordion\" data-id=\"f1a0b87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2531\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2531\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What Is Search Term, How Is It Different from a Keyword, and Which One Matters More?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2531\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2531\"><p><span style=\"font-weight: 400;\">A Search Term is the actual query a user enters into Google, while a Keyword is a term selected by marketers for SEO or Google Ads campaigns. Both are important and should be used together. Keywords provide the initial strategy, while Search Terms offer real-world data that helps refine and optimize that strategy. If one deserves greater attention, it is the Search Term because it reflects actual user behavior and intent.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2532\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2532\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Why Are Search Terms Important for Long-Term SEO?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2532\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2532\"><p><span style=\"font-weight: 400;\">Search Terms help you understand exactly what users are searching for and the language they use. This allows you to create content that aligns more closely with user intent. When your content satisfies search intent, Google is more likely to rank your website higher. Search Terms also help identify valuable long-tail keyword opportunities with lower competition and higher conversion potential, supporting sustainable SEO growth.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2533\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2533\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How Often Should You Review Search Terms?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2533\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2533\"><p><span style=\"font-weight: 400;\">The ideal frequency depends on your campaign size and budget. In general, reviewing Search Terms at least once per week is recommended. For larger campaigns with significant ad spend, daily monitoring may be necessary. Regular reviews help identify irrelevant searches, expand negative keyword lists, and optimize keyword targeting, ultimately reducing costs and improving performance.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2534\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2534\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Can Search Terms Really Increase Sales?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2534\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2534\"><p><span style=\"font-weight: 400;\">Yes. Search Terms often reveal what customers want at a specific moment. Transactional queries that include words such as \u201cbuy,\u201d \u201cprice,\u201d \u201cdiscount,\u201d or \u201cpromotion\u201d typically indicate strong purchase intent. Incorporating these Search Terms into landing pages and advertising campaigns can improve message relevance, increase conversion rates, and generate more sales.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2535\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2535\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What Is the Best Way for Beginners to Start Using Search Terms?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2535\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2535\"><p><span style=\"font-weight: 400;\">Beginners should start by collecting Search Term data from sources such as Google Search, the Google Ads Search Terms Report, and SEO tools like Ahrefs or SEMrush. Next, analyze which Search Terms are most relevant to your business and integrate them into your content and advertising campaigns. Focus on specific, targeted Search Terms rather than broad keywords to achieve faster and more cost-effective results.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65f4409 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65f4409\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24d15f2\" data-id=\"24d15f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a4e176 tis1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7a4e176\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explore Our Digital Marketing Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8550e19 elementor-widget elementor-widget-text-editor\" data-id=\"8550e19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Discover more insights on SEO, social media, and web design\u2014read our latest digital marketing articles from Bangkok, Thailand.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97fce8d elementor-grid-4 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"97fce8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;4&quot;,&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-27695 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ariomarketing.co.th\/en\/uncategorized\/how-to-run-google-ads-bangkok-to-rank-on-the-first-page-of-google\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2016\/07\/\u0e22\u0e34\u0e07-google-ads-bangkok.webp\" class=\"attachment-full size-full wp-image-25605\" alt=\"\u0e22\u0e34\u0e07 Google Ads Bangkok \u0e22\u0e31\u0e07\u0e44\u0e07\u0e43\u0e2b\u0e49\u0e15\u0e34\u0e14\u0e2b\u0e19\u0e49\u0e32\u0e41\u0e23\u0e01\u0e1a\u0e19 Google\" srcset=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2016\/07\/\u0e22\u0e34\u0e07-google-ads-bangkok.webp 1280w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2016\/07\/\u0e22\u0e34\u0e07-google-ads-bangkok-300x188.webp 300w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2016\/07\/\u0e22\u0e34\u0e07-google-ads-bangkok-1024x640.webp 1024w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2016\/07\/\u0e22\u0e34\u0e07-google-ads-bangkok-768x480.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ariomarketing.co.th\/en\/uncategorized\/how-to-run-google-ads-bangkok-to-rank-on-the-first-page-of-google\/\" >\n\t\t\t\tHow to run Google Ads Bangkok to rank on the first page of Google\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ariomarketing.co.th\/en\/uncategorized\/how-to-run-google-ads-bangkok-to-rank-on-the-first-page-of-google\/\" aria-label=\"Read more about How to run Google Ads Bangkok to rank on the first page of Google\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 28, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-27504 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-digital-marketing tag-google-digital-garage\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ariomarketing.co.th\/en\/blog\/google-digital-garage\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2021\/02\/google-digital-garage.webp\" class=\"attachment-full size-full wp-image-25637\" alt=\"Google Digital Garage \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23 \u0e17\u0e33\u0e44\u0e21\u0e14\u0e35\u0e15\u0e48\u0e2d\u0e2a\u0e32\u0e22 Digital Marketing\" srcset=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2021\/02\/google-digital-garage.webp 1280w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2021\/02\/google-digital-garage-300x188.webp 300w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2021\/02\/google-digital-garage-1024x640.webp 1024w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2021\/02\/google-digital-garage-768x480.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ariomarketing.co.th\/en\/blog\/google-digital-garage\/\" >\n\t\t\t\tWhat Is Google Digital Garage and Why It Matters for Digital Marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ariomarketing.co.th\/en\/blog\/google-digital-garage\/\" aria-label=\"Read more about What Is Google Digital Garage and Why It Matters for Digital Marketing\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 10, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24365 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag--wordpress\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ariomarketing.co.th\/en\/blog\/what-is-wordpress\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2026\/03\/wordpress.webp\" class=\"attachment-full size-full wp-image-22815\" alt=\"WordPress \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23? \u0e23\u0e30\u0e1a\u0e1a\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c\u0e22\u0e2d\u0e14\u0e19\u0e34\u0e22\u0e21\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\" srcset=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2026\/03\/wordpress.webp 1280w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2026\/03\/wordpress-300x188.webp 300w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2026\/03\/wordpress-1024x640.webp 1024w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2026\/03\/wordpress-768x480.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ariomarketing.co.th\/en\/blog\/what-is-wordpress\/\" >\n\t\t\t\tWhat is WordPress? The Popular Website Building System for Businesses in the Digital Age\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ariomarketing.co.th\/en\/blog\/what-is-wordpress\/\" aria-label=\"Read more about What is WordPress? The Popular Website Building System for Businesses in the Digital Age\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 9, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-27650 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-google-ads tag-google-ads-\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ariomarketing.co.th\/en\/blog\/what-is-google-ads\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2026\/02\/Google-Ads-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23.webp\" class=\"attachment-full size-full wp-image-22118\" alt=\"Google Ads \u0e43\u0e19\u0e1b\u0e35 2026? \u0e21\u0e31\u0e19\u0e04\u0e37\u0e2d\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e42\u0e06\u0e29\u0e13\u0e32\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c\u0e17\u0e35\u0e48\u0e17\u0e23\u0e07\u0e1e\u0e25\u0e31\u0e07\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14\" srcset=\"https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2026\/02\/Google-Ads-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23.webp 1280w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2026\/02\/Google-Ads-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-300x188.webp 300w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2026\/02\/Google-Ads-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-1024x640.webp 1024w, https:\/\/ariomarketing.co.th\/wp-content\/uploads\/2026\/02\/Google-Ads-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-768x480.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ariomarketing.co.th\/en\/blog\/what-is-google-ads\/\" >\n\t\t\t\tWhat is Google Ads? The Complete Guide to Google Advertising in 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ariomarketing.co.th\/en\/blog\/what-is-google-ads\/\" aria-label=\"Read more about What is Google Ads? The Complete Guide to Google Advertising in 2026\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 27, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-spinner\"><\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"5\" data-next-page=\"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/posts\/27648\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Load More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In today\u2019s increasingly competitive online landscape, digital marketing is no longer just about having a website or a social media page. It also requires a<\/p>\n","protected":false},"author":2,"featured_media":25933,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[324],"tags":[356,406,316],"class_list":["post-27648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-google-ads","tag-search-term","tag-seo"],"_links":{"self":[{"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/posts\/27648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/comments?post=27648"}],"version-history":[{"count":16,"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/posts\/27648\/revisions"}],"predecessor-version":[{"id":27688,"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/posts\/27648\/revisions\/27688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/media\/25933"}],"wp:attachment":[{"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/media?parent=27648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/categories?post=27648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ariomarketing.co.th\/en\/wp-json\/wp\/v2\/tags?post=27648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}